My name is Aleksandra Cetera, I am known as Alex . I live in west London. I am a mother of three little girls who are my biggest inspiration in everything I do.

I am, or used to be, an archaeologist and I worked in this profession until the birth of my first daughter in 2009. I always had a camera of some sort dangling from my neck, and in 2007 I got my first ever dSLR, Nikon D200. Then in 2014 I switched to full frame one and I realised there was no coming back.

As a parent – I feel I can offer this special credibility to my photographic approach. I know deeply what it means to live for and with children, and how important it is to notice the unnoticeable in everyday chaos. I capture other people`s children in exactly the same way I photograph my own kids, and perhaps this is what makes my photographs authentic.

What I won`t do… I believe there is a photographer for every family nowadays, with a style they seek or feel good portrayed in. And it is truly fantastic, to have such a great choice! If you are looking for a photographer that will do a cake smash session for your baby, or one that will dress them as a cute ladybird and place them in a giant artificial flower, you will certainly find one…but it is not me you want to work with. It`s not my style.


What I will do… My mission is to show honesty, character, personality and magic of everyday. I want to tell you a story about you, your loved ones, your life… I want to show you a true picture of YOU. So, how will we achieve that? It`s simple: We will go on a walk. A short one, in a park, along the river, or just a stroll down your favoured street. Or a long , sight-seeing adventure in the city. We may go to a playground, botanic garden or a museum, too. We can also stay in your own garden or inside your house. I will be your companion who happens to have a camera. I will catch your ordinary and turn it into magic, I promise.

Where and when? I love outdoor sessions, and that`s probably quite unoriginal. Nothing will ever beat natural light and air, and the energy that pores out of children when they can freely play outside. But the indoor sessions are fun too, and many children feel more natural in the familiar surroundings, in the comfort of own home. The photoshoot can be arranged anywhere then, and I am willing to travel outside London too, subject to travel arrangements.

What is my style? I specialize in relaxed family photoshoots where natural light and non-staged emotions play the most important role. I believe in authenticity in expressing emotions, and the right to photograph a person, and especially a small person, as their true self.
My style is a mixture of raw, emotional documentary and lifestyle aesthetics. I catch precious moments before they disappear in the memory, and I adorn them with stud-like emotional portraits.

I believe that, in years to come those unique and timeless images will be cherished and treasured as family heirlooms.





West London Photographer. Laura and Rob

West London Photographer. Laura and Rob

They say a woman expecting a baby emanates this special kind of glow, and I would rush to add, this mostly is visible if it is her first. She doesn`t quite know yet how it is going to be, how profoundly her life will change on so many levels, what feelings she will...


I'd love to hear from you, and if you do have any questions at all before booking, please feel free to give me a call on 07861 247550.

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Based in West London, accredited Children Photographer, creating memories for families across the city and beyond.

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